Grillin' this evening reminded me of an old illustration concept. It was never picked up by the client, but it could have been amazing. It even had a name, "Lil' Grill," who was to be the spokesperson for Towneplace Suites and Weber grills partnership. Aligning with Towneplace Suites’ playful brand and the laid back nature of the grilling, we thought he was a fun and clever way to engage with guests. We even pitched the idea of "GRILLmojis." Alas, Lil' Grill was liked, but not loved by Weber. Apparently personifying their iconic grill is frowned upon.
